What is the definition of Positioning Fear?

Positioning fear is like saying, "We've strategically placed our brand's dread in your mind, making you believe that the nearest exit is just a terrifying maze of shadows and whispering echoes."

---

Now, here's a daring example sentence: "I positioned my new energy drink 'FearBuster' in the corner of your brain, promising to turn your dread into a dash of exhilaration."